Your customers’ expectations are changing at breakneck speed, challenging your company’s ability to meet them, much less exceed them. If you've created multiple websites on varied platforms or infrastructures as a reaction to short-term business goals or other factors, these sites may fall short of the expected experience. And they can be challenging and expensive to maintain.
A unification strategy integrates business and digital initiatives to help you bridge that gap and be prepared to take on the future. It facilitates cross-channel experiences that generate income and interest while strengthening brand loyalty and deepening relationships with multiple stakeholders.
In this ebook, we'll cover:
The benefits of consolidating your digital ecosystem
How to consolidate that ecosystem
Less disruptive paths to unification
How to mitigate or address stakeholder reluctance
