Adobe Experience Manager (AEM) is a comprehensive content management solution that allows developers and marketers to create, manage, and optimize digital customer experiences. While a previous article highlighted the benefits of the AEM Edge Delivery Services approach to content management, here we’ll outline the advantages of going the traditional route.
Traditional AEM development is feature-rich, providing developers and content authors with a wide array of capabilities. Its robust content management features include multisite management, content targeting, personalization, and integration with analytics and other Adobe tools.
AEM’s capabilities go far beyond the basics, empowering teams to handle the complexities of today's digital landscape with ease.
Flexibility and Customizability
One of the key strengths of traditional AEM development lies in its flexibility and customizability. Developers can craft unique digital experiences tailored to specific business needs and audience demands. With the ability to design custom components and templates, AEM offers limitless possibilities to create unique, engaging digital experiences.
Adobe Experience Manager is designed for integration. It works seamlessly with other Adobe products like Adobe Target and Adobe Workfront, creating a holistic digital marketing platform. This synergy results in actionable insights, personalized experiences, and impactful, data-driven marketing campaigns.
Traditional AEM development caters to enterprises of varying sizes, from small businesses to multinational corporations. The platform’s scalability ensures that it grows with the organization, meeting evolving content management needs.
The Bottom Line
Selecting the right content management approach is pivotal in shaping your organization's digital strategy. If your organization requires a powerful, flexible, and scalable solution with robust features, then traditional AEM development can serve your needs.
It offers the flexibility to craft unique digital experiences, the power of seamless integration with other Adobe products, and the robustness to scale as per your business needs. In the world of content management, traditional AEM development continues to be a force to be reckoned with.
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