Ganz, the maker of Webkinz®, recently relaunched its eStore with strategic leadership and technical assistance provided by Credera. The eCommerce initiative highlighted Credera’s ability to strategically lead an eCommerce implementation to support a complex enterprise. Ganz’s requirements included the need to bundle physical and virtual products and currencies, as well as, integrate with Ganz’s existing physical fulfillment and Webkinz® online gaming systems.
The open source eCommerce platform, Broadleaf Commerce, was chosen as the eCommerce engine for its flexible framework, technology stack, and ability to easily extend the application to add and change features. Credera was engaged to ensure the Broadleaf Commerce implementation and customization met Ganz’s requirements. Credera provided additional technical resources as needed.
“I am very happy with the experience I had with Broadleaf Commerce and Credera. If I were to implement an eCommerce application again, I would go through this exercise with the same partners,” said Roy Reshef, Software Architect, Ganz. “Ganz now has a simplified application compared to the complexity we had with our home grown eCommerce engine. We can better accommodate future feature changes and business needs.”
To learn more about this initiative, we welcome you to read the Ganz Case Study.