Credera Design Sprints
Ideas to Insights in One Intense Week
Go to market faster and more effectively without the worry of user adoption and product effectiveness —Take out the guess work and test your product with real users
What is a Design Sprint?
A design sprint is a five-day process that helps answer critical business questions through rapid prototyping and user testing
Identify the problem to be solved
Map the user journey
Establish what to focus on for the week
Build inspiration through lightning demos
Conduct design thinking exercises to brainstorm solutions
Create individual solution pitches
Critique individual solution pitches
Capture the best ideas and agree on a single solution
Storyboard the prototype’s flow
Create a working prototype for user testing
Add realistic content
Write a user interview script
Conduct user interviews
Observe users’ interactions with the prototype
Assess the validity of the solution based on user reactions
Did you know?
Testing just 5 users would turn up 85% of the problems in an interface.
Should I Run a Design Sprint?
Design sprints don’t work well in every situation, but are effective when…
Challenges are ComplexYour challenge is business-critical and requires in-depth thought
Fresh Thinking NeededYou’re looking for a fresh perspective from yourself, experts, and users
Market Validation NeededYou need to find out how the market will react to your new ideas or product
Time is of the EssenceYou need to get to insights quickly in order to decide how to proceed
Credera Client Stories
Don’t take our word for it…Listen to what some of our clients said about the impact design sprints had on their business
Hilton partnered with Credera to explore new ways to engage a global employee base
When Hilton approached us, they had several internal apps used by their employees across 5,000 hotels in 100 countries. Hilton’s goal was to create one streamlined app for all employees to use.
Credera joined forces with Hilton’s Digital HR team to run a design sprint to discover what core functionality, features and structure would best serve Hilton employees across all departments.
Identified a feature set that would benefit the largest group of employees to ensure successful adoption
Set up three user testing stations in a hotel breakroom to expose the prototype to actual users from a range of departments from housekeeping to catering to operations
Adjusted the prototype based on testing feedback to better accommodate users across a wide spectrum of mobile technology experience
A leading fabric wholesaler engaged Credera to help market a new product online
Fabricut, the largest private wholesaler of decorative fabric in the United States, serves interior designers seeking fabrics and accessories. Fabricut sought to expand its product offerings to include built-to-order upholstery and finishing services.
Credera partnered with Fabricut’s product, marketing, and IT leadership to conceptualize the online shopping and upholstery customization experience. Over the course of the design sprint, we collaborated to produce and test a working prototype with existing Fabricut customers.
Validated customer interest in the new line
Narrowed the target customer segment based on characteristics of customers interested
Uncovered previously unknown customer needs related to product customization
Devised a working implementation plan for the Fabricut team to take the product to market
“Credera was essential in facilitating the design sprint, providing thought leadership and diverse perspectives throughout as well as delivering a summary of key takeaways and next steps coming out of the design sprint process.
Erica CaryDirector of DigitalHilton
“Working with Credera was such a beneficial process for me. The team was so organized and professional and it made our process more open and productive. I would love the opportunity to work with them again.
Jodi FinerCreative DirectorFabricut
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