HOUSTON – Credera, a management consulting, technology solutions and user experience firm, and Ben E. Keith Company, a regional distributor of food and service products and premium alcoholic beverages, were recognized at the 2016 Crystal Awards as winner of the Electronic and Online Marketing B2B Website category.
Each year, the Houston chapter of the American Marketing Association (AMA) hosts the Crystal Awards, Houston’s premier event honoring the city’s best marketing work. A select panel of national marketing professionals come together to select the winners out of hundreds of entries. Winners were announced at the 30th annual Crystal Awards ceremony held on Thursday, May 12th, 2016 at the Hilton Americas Hotel.
Credera and Ben E. Keith Company were highlighted for their new, customer-centric technology platform that aggregates all key business functions (e.g., food ordering, product catalog search, analytics, bill payment, etc.) into a single solution. Ben E. Keith’s proprietary solution, named the Entrée System, has an intuitive design that is accessible from both web and mobile platforms. The Entrée System has enhanced customer experience and strengthened customer partnerships by allowing sales representatives to spend less time manually entering orders and more time face-to-face with customers.
“It is a privilege to work with Ben E. Keith on this innovative project,” says Pete Gekas, Vice President, Credera. “Their focus on client service is evident and it is an honor to help them build a system that enhances that high-quality experience. We are excited to see the Entrée System spotlighted at the prestigious Crystal Awards. ”
Credera is a full-service management consulting, user experience, and technology solutions firm with clients ranging from Fortune 500 companies to emerging industry leaders. Clients hire us to own their toughest challenges; they retain us because we keep our promises. Capabilities in strategy, analytics, technology, and design ensure client success. Founded in 1999, Credera is headquartered in Dallas, TX and hosts offices in Houston and Denver. www.credera.com