We are excited to announce that Credera has joined the Omnicom portfolio as a strategic part of Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management (CRM) specialist group within Omnicom Group Inc. (NYSE: OMC). This marks the beginning of an exciting new chapter for Credera’s employees and clients. The strategic partnership will provide both Credera and OPMG continued success and growth, while maintaining the unique Credera brand, culture, values, and leadership team.
Omnicom Precision Marketing Group, led by Luke Taylor, former Digitas CEO, was launched in September of 2017. OPMG works with clients and agencies across Omnicom to infuse data and personalization into creative and media through its Omni platform. Credera’s newly formed connection with the other agencies as a part of the OPMG portfolio will expose the firm’s management consulting, technology solutions, and user experience expertise to Omnicom’s expansive list of clients.
During the acquisition process, Omnicom evaluated “hundreds and hundreds” of other consulting firms, according to Taylor. They landed on Credera because of strong testimonials from its clients.
“Credera is unique in terms of attrition, retention and client satisfaction, and we don’t want to mess with that,” Taylor said. “We’ll look at how we package go-to-market propositions where we can go to clients with a clearly defined process, methodology, and tools.”
For Omnicom, acquiring Credera is a strategic investment because it adds a management consulting and technology services layer on top of its already impressive MarTech offerings. According to Taylor, this is an opportunity to boost OPMG’s increasingly essential services around marketing transformation.
“We are thrilled about the opportunity to join the Omnicom family and believe it is a perfect complementary relationship,” said Credera’s CEO and Chairman Rob Borrego, who will continue to lead Credera’s management team and organization. “Not only does the partnership provide the opportunity to accelerate our combined growth in management and marketing technology consulting, it is also an excellent cultural fit that allows Credera to maintain its unique company culture, values, and leadership team.”
For Credera clients, we believe this should represent only positive change. The same teams will continue to work as they always have, but now have the opportunity to bring additional capabilities to the table, when appropriate, by partnering with other agencies in the Omnicom network.
With approximately 300 consulting professionals serving a national client base from offices in Dallas, Denver, and Houston, Credera drives digital transformation for clients ranging from Fortune 500 companies to emerging industry leaders. Credera provides expert, objective advice to help solve complex business and technology challenges, and leverages their deep capabilities in strategy, organization, process, analytics, user experience, and technology to help clients improve their business performance.
ABOUT OMNICOM PRECISION MARKETING GROUP
Omnicom Precision Marketing Group aligns Omnicom’s global digital, data, and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence, and connected experiences, OPMG provides services that include data-driven product/ service design, adTech / marTech strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modeling and digital experience design and development. At the core of delivering these services is Omni, an advanced technology platform that combines a powerful cultural insights engine with massively scaled data insights from first-, second- and third-party sources, including several proprietary Omnicom data partnerships.
ABOUT OMNICOM GROUP INC.
Omnicom Group is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.