StrategySep 28, 2018

Competitive Targeting Framework: The Tyranny of Too Many Good Ideas

Kevin Erickson, Nate Raymond, Lauren Hamilton, Jacob Baynham, and Christina Hahn

Teams can go for long stretches without fresh, compelling ideas. Conversely, there are seasons where those same teams enter into creative frenzies, generating a multitude of ideas that all seem viable and worthy of investment.

The purpose of this whitepaper is to share our four-phased approach to help organizations who feel paralyzed in their decision-making due to an inundation of great ideas.

Credera’s competitive targeting framework is a market-tested solution with four phases:

  1. Strategic Analysis

  2. Initial Screening

  3. Alignment

  4. Prototyping and Testing

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