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NewsMay 21, 2021

Aparna Raman Joins Credera as a Partner in the Dallas Office

Credera Team

Credera, a global boutique consulting firm focused on strategy, transformation, data, and technology, is thrilled to announce the addition of Aparna Raman to Credera’s partner team. At Credera, Aparna will bring her industry expertise to support our structured innovation services and the user experience practice.

“I’ve known Aparna for several years and have always been really impressed with her," says Credera CEO Justin Bell. “She brings tremendous experience in innovation and product leadership from her time at Apple, GM, and Capital One. She’ll work closely with our teams to help clients innovate and disrupt their industries, as well as helping Credera continue to innovate within the consulting industry. I’m excited to see her make an impact on our people and our clients!”

Aparna’s Background

Aparna has over 15 years of experience in innovation, strategy and product management, and a track record of working with executive leadership to shape companies across the entire product lifecycle. Aparna is passionate about unlocking growth opportunities for companies in the face of intense competition and threat of disruption. Prior to joining Credera in 2021, Aparna held leadership roles at Capital One, General Motors, and Apple. 

She received her MBA from the University of Chicago and a degree in Biomedical Engineering from the University of Texas at Austin. Outside of work, Aparna is a classical dancer and a jazz drumming enthusiast. She enjoys travel, exploring the Dallas art and restaurant scene and reading. 

Aparna and her husband in Prague 

Q&A with Aparna Raman

What were you doing prior to joining Credera? 

I have been fortunate to have a multitude of experiences spanning diverse business settings. At Apple, I managed global operations, led the 2013 iPhone launch and managed key APAC reseller partnerships for all strategic products. I led customer-centered innovation at General Motors, shaping the connected car roadmap to meet the digital needs of consumers in the most delightful and innovative ways. On the Strategy + Innovation team, tasked with transforming GM from a traditional automaker to a technology-driven company delivering next-generation personal mobility, I identified growth opportunities and incubated new businesses to expand on GM’s core. Most recently, I led product management at Capital One, reimagining the future of financial services and building innovation muscle across the organization.

What led to your decision to join? 

I have been a friend of the firm for several years, and have been impressed by the energy, passion, and culture of the people in the company. Working with people I admire and helping the company grow in the innovation space was an irresistible opportunity.

 How would you describe your approach to leadership? 

Know your teammates, understand their priorities, and inspire them to dream, stretch, and achieve.

This quote from Peter Drucker says it best: “Leadership is lifting a person's vision to higher sights, the raising of a person's performance to a higher standard, the building of a personality beyond its normal limitations.” 

What’s the most important lesson you’ve learned in your career so far? 

Stay curious and be a lifelong learner. 

 What are you most excited about now that you’re a part of the Credera team? 

I am excited about the potential to impact a broad range of clients and work closely with fellow Crederians at this incredible time in the company’s journey.

About Credera

Credera is a consulting firm focused on strategy, transformation, data, and technology. As a part of Omnicom Precision Marketing Group, our approximately 750 consultants across the globe partner with clients ranging from long-time market leaders to emerging companies delivering strategy and execution leadership to create tangible business results. Credera's deep business acumen and technical expertise, combined with a deep dedication to building trusted relationships, unlocks extraordinary business performance for our clients. Our mission is to make an extraordinary impact for our clients, people, and communities. 

For additional information about Credera, please visit Our Firm page.

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