In a recent article on eMarketer.com they forecast that eCommerce in the US will grow by 12.7% in 2010 compared to 2009. Is your company forecasting the same growth for eCommerce?
If not, what do you need to do to meet or exceed that average? What are your customers asking for that you aren’t providing? Do you have the right products online? Is the usability of your site deterring shoppers? Are you leveraging social networking (if appropriate)? Are you missing out on other online revenue channels (e.g., Mobile, B2B, etc.)?