Marketing transformation strategy

Take your marketing capabilities and results to the next level with modern technology, organization, and process transformation.

Point of View

Excel with a new strategy for the evolving customer.

With the myriad of platforms and offerings in the MarTech space, organizations can be tempted to set off at a rapid pace on their transformation journey before mapping their route or choosing the right tools to get there. Before committing to implement a solution that misses your destination, start with an unbiased review of your current state, a clear assessment of the gaps between you and your goals, and a solid plan to modernize your organization successfully.

Marketing transformation strategy


Assess current state and chart a clear path forward.

At each stage in building a marketing transformation strategy, we can help you comprehensively assess your current state, prioritize solutions, and develop a clear path to success.

Customer journey mapping

Identify your current-state customer journeys and any points of friction, then design a seamless, future-state customer experience to drive your marketing strategy forward.

Agile use case development

Prioritize new use cases to activate based on expected value delivery, data/technology readiness, and content availability. Revamp the people and process aspects to enable the prioritized use cases and deliver a continuously improving customer experience.

MarTech assessment

Identify gaps and challenges in the technology, data, content, and operating model supporting your current marketing capabilities, and develop a strategic transformation roadmap to chart the path forward and deliver an enhanced customer experience.

Platform vendor selection

Whether a quick comparison, a more formal selection process, or a technical proof of concept, determine the best platform(s) for marketing capabilities by executing an impartial assessment of leading vendors against a tailored set of requirements.

Agile organizational design & change management

Design the future state operating framework and manage the transformation from channel-siloed, campaign-driven marketing teams to data-driven, always-on, agile marketing teams.

Case Studies

See how we solved these challenges for our clients.