Webinar: Credera + Tealium

Join us to discover how to get buy-in on your CDP and staff your dream team.

Webinar Registration & Learn More:

When? 12/16, 12pm CST

Register for the webinar here.

There’s no question that a Customer Data Platform (CDP) can be the MVP of your technology stack—that is, if you have the right people on your team and the right data. That’s why we teamed up with Tealium, a customer data hub and enterprise tag management software company, to share tips to set you up for CDP success and maximize ROI.

Tune in to the third webinar in Tealium's Definitive Guide to CDPs series to get an agency and in-house perspective on common questions around starting your CDP project.

We’ll discuss strategies for:

  • Getting buy-in across your organization—including C-level

  • Assembling an all-star CDP team and who should be team captain

  • Deciding what data to include to knock your project out of the park

Presented By:

  • Phil Lockhart, Chief Digital Officer, Credera

  • Greg Gough, Principal, Credera

  • Matt Parisi, Senior Product Marketing Manager, Tealium

  • Dustin Horning, Director, Tealium

  • Richard Morrow, Director, Tealium

About Credera

Credera ( is a consulting firm focused on strategy, transformation, data, and technology. As a part of Omnicom Precision Marketing Group, our approximately 700 consultants across the globe partner together with clients ranging from long-time market leaders to emerging companies from strategy to execution to create tangible business results. Credera’s deep business acumen and technical expertise, combined with a deep dedication to building trusted relationships, unlocks extraordinary business performance for our clients. Our mission is to make an extraordinary impact for our clients, people, and communities.

About Tealium

Tealium connects customer data– spanning web, mobile, offline, and IoT devices— so brands can connect with their customers. Tealium’s turnkey integration ecosystem supports over 1,200 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. More than 1,000 businesses worldwide trust Tealium to power their customer data strategies. For more information, visit