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Jun 24, 2025

‘The Intelligent Enterprise’: Leverage the power of AI and data to realize real value

Credera Team

Credera Team

‘The Intelligent Enterprise’: Leverage the power of AI and data to realize real value

If you’re not already using AI effectively to enhance your business, be warned: A dozen startups are likely implementing AI to disrupt you. How to leverage AI and ML to get value out of data is the question companies must answer to remain relevant in the post-AI age.  

While AI is reshaping industries and driving innovation, the vast majority of businesses don’t get value from their data and AI projects. Understanding how to best use its power is crucial for business leaders.

The Intelligent Enterprise: An Executive's Guide to Realizing Value from AI and Data is the essential guide to creating and maximizing value from AI initiatives, offering clear insights into its potential and strategic applications. It demonstrates how to navigate the complexities of AI implementation, from setting clear objectives and aligning with business goals to creating a culture of continuous improvement and adaptation.  

Co-authored by Jason Goth (American Airlines and Verizon) the Chief Technology Officer and Vincent Yates (Microsoft, Zillow, Uber) the Chief Data Scientist from Credera, The Intelligent Enterprise offers practical advice and real-world examples around:  

  • Identifying opportunities: Uncover the specific areas where AI can drive the most impact in your organization, enhancing efficiency and profitability. 

  • Effective implementation: Master the best practices for integrating AI solutions into your existing systems, ensuring seamless transitions that boost productivity without disrupting operations. 

  • Leading strategically: Empower your team with the knowledge and tools needed to thrive in an AI-driven landscape, enhancing collaboration and innovation across departments. 

  • Measuring success: Establish metrics and feedback loops to assess the performance of your AI initiatives, allowing for agile adjustments that align with evolving business needs. 

About the authors 

Between them, Jason and Vincent have worked as or with the most senior leaders at more than a quarter of the Fortune 200 companies, half of the 20 largest companies in the world, and even a couple of national governments, solving these types of problems.  

They have not only seen but also lived the good, the bad, and the ugly. In the process, they discovered that while no two projects are the same, many share factors that helped them succeed, while others shared factors that pushed them to fail. While these reasons aren’t immediately obvious, they are discoverable with a little work on the right elements in the right way. 

This book aims to explore why some businesses succeed with their AI initiatives while others don’t and help business leaders understand how to invest time and resources to get the most out of that investment, generating the greatest possible successes while defending against major losses. 

The authors have experienced many mistakes and wrote this book in the hope that you aren’t destined to repeat them. 

Contact us to book time with Jason and Vincent for a strategy session tailored to your business to ensure your AI projects help solve your challenges and deliver tangible value.  

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