Oct 15, 2021

The Credera Brief | Maximizing Your Transformation Initiatives

Credera Team

Credera Team

The Credera Brief | Maximizing Your Transformation Initiatives

In our latest edition of The Credera Brief video series, Jen Koide, managing partner and transformation expert at Credera, shares three guiding principles to help organizations implement successful transformation initiatives.  

Creating Effective Transformation Programs

The global pandemic launched a flurry of transformation imperatives, and nearly two years later, many organizations are still wondering how to maximize these here-to-stay initiatives. Another effect of the pandemic? Fatigue. Zoom fatigue, eight-hours-of-meetings-per-day fatigue, and uncertainty fatigue, to name a few. As a result, tried and true transformation methods like in-person training, desk-side coaching, lengthy online training modules, and two-hour all-hands meetings are adding to the burnout and failing to deliver their intended value. 

Effective, constructive communication and change management are imperative for ensuring critical transformation programs are well received and serve their purpose. At Credera, we guide our clients to consider these three guiding principles when implementing transformation initiatives:

Three Post-Pandemic Principles for Effective Change Management 

  1. Keep it simple. Offer your audience bite-sized content that can be consumed in 10 minutes or less.

  2. Experienced strategists and designers are essential. Dedicated, experienced designers should be part of the change workstream, working to develop strategy and communications development.

  3. With simplicity in mind, stay focused on the goal, purpose, and progress fueling your initiatives.

Interested in learning more about value-driving transformation strategies? Explore more of our transformation insights here

The Credera Brief 

At Credera, we believe the toughest business challenges are best solved by a team—a team who works together to share knowledge to accomplish their goals.  

We created The Credera Brief series to distill trends and ideas from Credera leaders and experts. These short-form videos share different insights and perspectives across the topic spectrum from MarTech and innovation to strategy and technology.  

You can find the complete series on our YouTube page, or reach out to to continue the conversation.

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