Jul 30, 2021

The Credera Brief | Driving Successful Cloud Innovation and Adoption

Credera Team

Credera Team

The Credera Brief | Driving Successful Cloud Innovation and Adoption

In our latest edition of The Credera Brief series, Jeff Townes, Managing Partner at Credera, discusses cloud innovation, why organizations fail to leverage new technology, and strategies for leading successful cloud adoption.  

Driving Successful Cloud Innovation and Adoption 

“It’s an exciting time for business leaders and technology innovators — never before have we had the vast amount of technology building blocks available to bring ideas to life,” Townes explains. “The cloud offers an array of tools that would’ve been unthinkable a few years ago.” 

Executives are championing cloud innovation and adoption and implementing it in their organizations. So why do we find that cloud adoptions frequently fail to deliver on their expected value? Often, the answer resides with frozen middle managers who are tasked with facilitating the change. 

Middle managers have a tough task: they’re required to align project expectations with realistic outcomes, all while facing a pace of change that often leaves them feeling trapped. These middle managers are not obstructionists; rather, they struggle because they’re frozen between today’s realities and tomorrow’s needs.  

Executives must step in and provide leadership in these situations. Mobilizing middle management to transform organizations requires executives to provide: 

  1. Strategic Clarity 

  2. A Venture Mindset 

  3. Focus 

  4. Executive Sponsorship 

Executives need to lead with empathy, providing talent, chemistry, and a collective willingness to help their teams navigate change. Celebrating progress, recognizing the team, and being magnanimous in moments of adversity are key elements of success for innovative business leaders. These leadership qualities allow for the realization of the success of adopting emerging technology. 

Watch Townes share his experience as an executive responsible for leading teams through successful cloud adoption:  

The Credera Brief  

At Credera, we believe the toughest business challenges are best solved by a team—a team who works together to share knowledge to accomplish their goals.   

We created The Credera Brief series to distill down the trends and ideas from Credera leaders and experts. These short-form videos will share different insights and perspectives across the topic spectrum from MarTech and innovation to strategy and technology.  

You can find the complete series on our YouTube page, or reach out to to continue the conversation.   

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