MAP: Accelerating growth with real-time insights and decisioning

Marketing teams aren’t short on ideas. They’re short on executional speed.

Most brands are managing a patchwork of tools, touchpoints, and timelines. Even with the right strategy in place, the data layer underneath is often too slow, too siloed, or too shallow to support meaningful outcomes.

When data is delayed or incomplete, segmentation drifts, models underperform, and campaigns miss the mark. These are the commercial risks Credera’s MAP (Marketing Analytics Platform) was built to solve.

This ebook explores how MAP powers modern marketing, first by connecting fragmented data stacks, then by enabling real-time activation, and finally by orchestrating measurable, multi-brand experiences.

• Data
• Marketing Technology
• Data Analytics
• Data Architecture
• Data Strategy
• Marketing Technology Strategy
• Marketing Technology Optimization
• Marketing Analytics Platform (MAP)
• Real time insights
• Marketing Analytics