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Leveraging GenAI to deliver personalization at scale

Jay Proulx

Jay Proulx

Leveraging GenAI to deliver personalization at scale

See how Omnicom’s proprietary approach to managing content workflows and optimizing hyper-personalized marketing campaigns unlocks areas of new growth and generates higher ROI. Whether you’re far along the content-generation maturity curve or need to start by breaking down silos, this agile, collaborative solution lets you guide customers seamlessly from awareness to advocacy.

Key topics include:

  • Collaboration, integration, and synchronization with Content Factory, Omnicom’s forward-looking evolution of Adobe’s Content Supply Chain

  • Creation, personalization, and variation to the demand for personalized content

  • Orchestration, segmentation, and optimization

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