Headless CMS: Explore the benefits and challenges of this trending technology

Chief marketing officers (CMOs) are constantly challenged to surpass customer expectations and deliver high-quality brand experiences. At the same time, customer experiences are becoming more interconnected and reliant on content.  

Due to increasing complexity, CMOs are stretching their budgets across an increasing number of channels. 41% of CMOs listed “reducing costs and finding greater efficiency” as a priority. 

A headless content management system (CMS) can be a key to addressing these concerns. It manages publication of important content, which could include templates, graphics, and videos across multiple channels at low cost, without dictating how the content should be presented. 

Separating content from design achieves the goal of lower costs and consistent expectations. As a result, CMOs and their teams are rapidly adopting this technology. 88% of CMOs are considering or currently using a headless CMS. 

However, implementing a headless CMS is not a silver bullet. There are pitfalls to consider when integrating decoupled technologies.

In This Whitepaper

In our latest whitepaper, we’re diving into the benefits of a headless CMS, outlining some of the potential constraints, and sharing how to avoid the pitfalls to reap the most out of your headless CMS. 

Key takeaways include:

• The top eight benefits of a headless CMS

• Five potential constraints of a headless CMS

• Four suggestions for taking advantage of the benefits while avoiding the pitfalls

• Marketing Strategy
• Marketing Tools
• Marketing Analytics Platform (MAP)
• Modern Marketing Transformation
• Advanced Marketing Analytics
• Marketing Automation
• Marketing
• Marketing Analytics
• Digital Marketing
• Marketing Personalization
• CMS
• Content Management System
• Content Management
• Headless CMS