Strategy
Sep 28, 2018
Competitive Targeting Framework: The Tyranny of Too Many Good Ideas
![Competitive Targeting Framework: The Tyranny of Too Many Good Ideas](https://images.ctfassets.net/76f8cs5bg9si/K8o7wwReMZxNBluTo11ub/d9fc659572917d891fbbed405a4a84ba/Feature_Image_-Competitive_Targeting_Framework__The_Tyranny_of_Too_Many_Good_Ideas.jpg?w=1200&h=618&fl=progressive&q=90&fm=jpg)
Teams can go for long stretches without fresh, compelling ideas. Conversely, there are seasons where those same teams enter into creative frenzies, generating a multitude of ideas that all seem viable and worthy of investment.
The purpose of this whitepaper is to share our four-phased approach to help organizations who feel paralyzed in their decision-making due to an inundation of great ideas.
Credera’s competitive targeting framework is a market-tested solution with four phases:
Strategic Analysis
Initial Screening
Alignment
Prototyping and Testing
Download the whitepaper.
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