A strong digital foundation is critical for executing next-gen automotive marketing strategies that balance innovation, compliance, and customer-centricity.
- Automotive marketing strategies
- Connected car data
- Tech prospect
- AI
- Data
- Marketing Technology
- AI Strategy
- Cloud Data
- Data & Analytics
- Data Architecture
- Data Strategy
- Marketing Technology Optimization
- Marketing Technology Strategy
- Automotive
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Strategy
Jul 14, 2024
Credera’s MarTech Reference Architecture part 1: An overview of how it works
We attempt to simplify the MarTech puzzle using Credera’s MarTech Reference Architecture. This reference architecture...
Strategy
Mar 27, 2025
The trust equation: A strategic framework for OEMs
Building and maintaining trust through effective automotive data solutions can significantly influence policy, product...
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