Large in scale and complex in nature, the automotive industry is innovating at a rapid pace to meet changing customer behavior at every turn.​

Why it Matters

Overcome disruption through innovation.​

With disruption comes major opportunity to harness the power of data and artificial intelligence (AI) to drive hyper personalization, exploit direct-to-consumer channels, and create digital platforms to seamlessly integrate the increasingly complex software environment. Leaders who can capture these opportunities now will race ahead of the competition and enable growth into the future. 


Leverage data and artificial intelligence​

Connected vehicles and production processes are already creating more data than most organizations know what to do with. Finding the right way to capture, organize, and create value from this data will create an advantage in meeting shifting customer needs, streamlining cumbersome  processes, and developing new products. 

  • Digital customer experience: Meet customer needs with personalized experiences driven by data.​

  • Artificial intelligence applications: Use data to build market-leading AI products. ​

Manage major change​

As many organizations see new business models transforming ways of working, they must have customer-centric operating models that don’t focus only on the assembly line. Leaders must prioritize change management to implement future-proof operating models not just at the top but throughout the entire organization.​


the likelihood an organization outperforms its peers when using effective change management.

Embrace sustainability​

Customers, regulators, and investors alike are putting pressure on the automotive industry to be more sustainable. Setting scientific targets with a clear roadmap to net zero and effectively monitoring and managing emissions will put innovative organizations at the forefront.​

How We Can Help

Experience the difference.

When it comes to work in the automotive industry, we support our clients with deep expertise from around the globe. Our people have experience in many parts of the industry and across disciplines—from digital transformation and data product design to cloud migrations and MarTech capabilities.​

At Credera one of our core values is humility. We see the automotive industry as incredibly complex and nuanced, demanding a thoughtful and tailored approach. That’s why our team comes to every engagement with a humble perspective, balanced with our experience in the space, to understand the uniqueness of each project. We call this the Credera Difference, and we invite you to hear directly from some of our clients about their experiences working with us.

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The automotive industry is in the midst of the largest transformation since the invention of the automobile. Digitalization is making impacts all the way across the value chain from how products are designed to how they are marketed to the consumer. At Credera, we work with our customers to seize the opportunities that come with this change through customer experience, AI, and other strategies.

Christian Weber

Managing Director, Credera

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Our Experts in the Space

We’re available to talk—and here to help.

At Credera, we’re only as good as our people, and we bring a highly skilled and diverse set of experts together for the benefit of our clients.​

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