Results breakdown

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  Agile marketing operations

  Leaders in Agile marketing operations rapidly develop, test, and deliver new customer experiences enabled by the cohesive alignment of internal and external teams and activities.

  Your result:
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  Intelligent content

  Leaders in Intelligent content serve customers with relevant content at the right times and through the right channels from a library of dynamic, reusable, and brand-consistent assets

  Your result:
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  Single customer view

  Leaders in Single customer view collect, ingest, and stitch customer data from all potential sources into a unified customer view compliant with data privacy regulations and preferences.

  Your result:
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  Customer-centric decisioning

  Leaders in Customer-centric decisioning leverage what they know about their customers to deliver the right message at the right time via the right channel for each customer.

  Your result:
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  Experience activation & optimization

  Leaders in Experience activation & optimization deliver relevant marketing content to customers through all prescribed channels and optimize experiences in real time based on customer activity.

  Your result:
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  Governed marketing analytics

  Leaders in Governed marketing analytics derive meaningful insights from all customer activity, sharing data with relevant stakeholders to enable continuous improvement throughout the entire marketing lifecycle.

  Your result: