Digital MarTech Maturity
MarTech health check
This tool will measure your organization across six key customer-centric capabilities required for delivering remarkable customer experiences at scale. The output is designed to equip marketing and technology leaders with insights to drive MarTech optimization and investment decisions. This assessment takes approximately 5 – 10 minutes to complete.
Begin AssessmentHow it works
1. Take the assessment
Answer a series of questions that we will use to measure your customer-centric capabilities across six dimensions
2. See your results
Receive an overall score, dimension scores, and key insights to help drive MarTech optimization investment decisions
Our Model
Our digital customer-centric maturity model is built on six dimensions
Agile marketing operations
Ability to manage the business of marketing cohesively across internal and external teams, enabling rapid development, testing, and delivery of new customer experiences. Campaigns are planned, managed, and measured across all teams and channels with the ability to pivot, prioritize and innovate easily.
Intelligent content
Ability to serve customers with relevant content at the right time and through the right channel from a library of dynamic, reusable, and brand-consistent assets.
Single customer view
Ability to collect, ingest, and store customer data from all potential sources (e.g., first and third party data) into a unified customer view complying with data privacy regulations and preferences.
Customer-centric decisioning
Ability to match personalized messaging, content, and offers to customers at the right time in the right channel to inform the next best action for that specific customer.
Experience activation & optimization
Ability to deliver relevant marketing content to customers through prescribed channels and optimize marketing content in real time based on customer activity.
Governed marketing analytics
Ability to derive meaningful insights from marketing performance and customer activity, sharing data with all relevant stakeholders to enable continuous improvement throughout the entire marketing lifecycle.
