Great things happen when people get together.

Freeman engaged Credera to enhance their customers' experience through technology. Credera developed and implemented a mobile strategy with reporting capabilities, resulting in improved customer satisfaction, increased customer acquisition, and other efficiencies​.

At a Glance

Freeman is a privately held, premier provider of integrated services for face-to-face marketing events. Freeman engaged Credera to enhance their customers' experience through the use of technology. Credera and Freeman created and implemented a custom application and dashboard that enables exhibitors to register and track requests in real time, among other technology innovations. Through our partnership, Freeman has reported an increase in customer satisfaction, and the company is better able to attract and retain customers even in tough times.

The Challenge

Enhancing customers experience through technology.

Freeman is the market leader in providing full-service solutions to associations and corporations in the areas of expositions, conventions, corporate events, and programs. Freeman engaged Credera to develop a Windows phone application and companion web-based dashboard to enable exhibitors to register and track requests quickly and effectively while giving show organizers a clearer, more detailed, real-time view of show operations than was previously possible. ​

The Solution

Building solutions for real change.

  • Selected the Windows Mobile operating system and the Microsoft .NET Compact Framework that allows floor walkers to enter service requests while present at the exhibitor’s booth​.

  • Created a mobile process flow that generates texts and emails notifying exhibitors and staff.​

  • Created a dynamic dashboard that constantly displays show statistics, including requests received, average time to resolve requests, truck unloads, and arrivals at exhibitor booths​.

  • Categorized request types for management on mobile devices with the ability to drill down into individual data​.

  • Built the mobile solution in six weeks and was ready for use prior to the Freeman's busy season​.

The Results

Award winning outcomes.

  • Brought the robust, full-featured Concierge Elite to market quickly​.

  • Increased customer satisfaction by delivering customer service more quickly​.

  • Provided more information to exhibitors, enabling them to make more effective use of their time​.

  • Succeeded in attracting and retaining customers with a competitive advantage even in challenging times​.

  • Exposed status information to organizers and exhibitors so they can address concerns in a timely manner​.

  • Won the Trade Show Executive Innovation Award for Concierge Elite​.

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