How to calculate and report CDP ROI

To mitigate the risks to a new enterprise-wide customer data platform (CDP) program, it’s necessary to have a realistic return on investment (ROI) model the Finance team can easily evaluate and defend.

By framing success in terms that Finance can appreciate—balancing short-term business-building with long-term brand-building investments—the CDP initiative can gain broader organizational support.

Download this ebook to learn more about:

• Risk reduction through a realistic business case

• Leveraging your CDP as a brand loyalty engine

• Business-building vs. brand-building

• Brand investments as a share of business-building investments

• CDP
• ROI
• Customer Data Platform
• B2b
• B2c
• D2C
• Decision Making
• Data Architecture
• Data Strategy
• Data