Barnardos
Barnardos: Leading the Way in Fundraising Efficiency
Barnardo’s partnered with Credera to transform their business for more efficient fundraising and financial processes using Salesforce.
At a Glance
“Without the help of the Credera team, the Barnardo’s CRM delivery would have failed.”
Assistant Director, Barnardo’s
Barnardo’s is a British charity that aims to transform the lives of the most vulnerable children and young people across the UK through the work of their services, campaigning, and research expertise. When Barnardos chose Salesforce to transform their business and replace their complex legacy solution, they also chose to partner with Credera to guide them to more efficient fundraising and financial processes.
The Challenge
Barnardos: Leading the Way in Fundraising Efficiency.
Create a single supporter view, capturing supporter details and interactions in one place
Complex data rationalization and migration
Decommission legacy fundraising platform
The Solution
Barnardos: Leading the Way in Fundraising Efficiency.
Customised Salesforce Sales Cloud, build on the Nonprofit Starter Pack
Custom-built Direct Debit and Gift Aid solutions
The Results
Barnardos: Leading the Way in Fundraising Efficiency.
Improved efficiency of fundraising activity
Increased voluntary income due to more efficient processing
More targeted marketing activity and improved marketing ROI
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