GLOBAL AUTO MANUFACTURER
Implementing a best-in-class project management tool for enhanced efficiency
Credera partnered with a global auto manufacturer to implement a fully integrated project management solution, increasing visibility and efficiency across customer relationship management (CRM) operations.
At a Glance
A global auto manufacturer faced challenges with individualized and redundant project management tools, leading to poor visibility across CRM delivery teams and limited reporting capabilities. Credera assessed leading project management solutions, configured the chosen tool to support new operating models, and developed a comprehensive training plan. The result was improved efficiency, increased visibility, and greater transparency in agency capacity and budget management.
The Challenge
Improving CRM operations efficiency.
The client struggled with inefficiencies due to the use of multiple, redundant project management tools, which resulted in poor visibility across CRM delivery teams. The outdated project management tool had a difficult user interface, limited flexibility, and no dedicated support team. Additionally, there were gaps in tracking external dependencies among various teams, and the limited reporting capabilities hindered the ability to inform future campaign strategies.
The Solution
Implementing an integrated project management solution.
Credera began by conducting a vendor assessment of industry-leading project management solutions, ensuring alignment with the client's strategic priorities. Collaborating closely with client leadership, we configured the chosen solution to support new operating models and enhance ways of working. To ensure successful adoption, we created a comprehensive training plan that included real-time sessions, on-demand materials, and supplemental office hours for ongoing support.
The Results
Achieving operational efficiency and transparency.
The implementation of the new project management tool resulted in significant improvements in operating efficiency and visibility. A unified project management system was established, along with an integrated reporting dashboard that allowed for flexible configurations to highlight key metrics across the CRM organization. This also provided greater transparency regarding agency capacity and budget spending, enabling more informed decision-making and strategic planning.
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