Sep 12, 2022

The Savvy CMO Survey Part 1: Data Privacy – Dilemmas & Remedies

Credera Team

Credera Team

The Savvy CMO Survey Part 1: Data Privacy – Dilemmas & Remedies

In a privacy age, it’s never been more important to ensure that customer data is being effectively captured, analyzed, and integrated to drive tangible business solutions.

Most CMOs are underprepared for privacy changes, as 51% say “we haven’t started yet” or “there’s a lot of work to be done” to re-focus efforts on first-party data collection. 

The Savvy CMO Survey

To better understand how organizations are addressing privacy issues, we polled 200 of CMOs in both the U.S. & UK. The CMOs surveyed work at organizations with a minimum global revenue of $100M (£83M) and an annual marketing budget of at least $10M (£8.3M).

The Savvy CMO Survey, Part 1 is the first report in Credera’s four-part series that explores the challenges marketers face in a privacy-first world.

In the Report

These findings shed light on the current state of the market and reveal the barriers that must be overcome to ensure that organizations not only adapt to new privacy regulations, but thrive in this tightening environment. 

Key takeaways include:

  • CMOs’ readiness to move away from third-party cookies

  • The biggest challenges CMOs face with their data strategies

  • Credera's holistic view on overcoming the data hurdles uncovered in this research

Download part 1 of the report below.

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