Feb 03, 2023

Technically Minded | The Ins and Outs of Agile Marketing

Credera Team

Credera Team

Technically Minded | The Ins and Outs of Agile Marketing
The Ins and Outs of Agile Marketing

Credera is excited to announce the release of our latest podcast: "The Ins and Outs of Agile Marketing"

This podcast, which is available on iTunesSpotifyGoogle, and Anchor FM, brings together some of the brightest sparks in technology and transformation consulting to wax lyrical on current trends and challenges facing organizations today. 

On This Episode

Agile marketing is all the rage as a way to build flexible and responsive marketing organizations. A recent CMO Survey also found that 79% of CMOs at organizations with an annual revenue of $3 billion (£2.5 billion) or more say it’s “important to be very reactive in marketing.”

At Credera, we often receive questions from CMOs about the ins and outs of agile marketing. What is it? What are the macro-guiding principles? What tools do we need?

Two of Credera's MarTech experts, Lyeanne Beckford-Jones and Greg Gough, take a deep dive into this topic and share some of their key learnings from working with clients within this space.

Listen now.

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