Media & entertainment​

Media and entertainment organizations must navigate a landscape of shifting customer expectations, new business and commercial models, emerging technologies, new audience platforms, and the increasing threat of regulation.​

Why it Matters

Move as fast as the market​.

The media and entertainment industry is hugely influential, constantly shifting, and always on—anywhere, anytime. When partnering with clients in this space, we think it is important to take time to understand their needs and apply industry-specific frameworks to develop tailored solutions that keep companies one step ahead of the competition. ​

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Data mastery​

Strong data architecture and governance are key to handling growing amounts of data, understanding the impacts of artificial intelligence, and staying ahead of regulations. ​

They must be equipped with the right infrastructure, technology, and capabilities for managing and analyzing consumer data at scale, empowering them to effectively meet customer needs. ​


of media executives are prioritizing data as a means for unlocking business value.​

Customer loyalty​

The media and entertainment industry is no stranger to customer attrition—bad customer experiences, combined with changing consumer demands, can threaten retention. By leveraging cutting-edge technology, partnerships, and specialized industry expertise, companies can refine their content strategies, personalization efforts, and data-driven decision-making to forge long-term customer relationships.​

  • Transparency: Engage openly with customers about products, needs, and areas for opportunity.​

  • Personalization: Use data and analytics for individualized experiences that resonate with consumers. ​

  • High-quality content: Offer consistently exceptional and engaging content for a competitive edge.​


Embracing change is imperative to succeeding in the media and entertainment industry. Implementing and adopting new processes and technologies that improve customer experiences will allow products and brands to stand out within a crowded marketplace. ​

How We Can Help

Experience the difference.

At Credera, one of our core values is humility. Just as companies in the media and entertainment space prioritize customer relationships, we put our clients’ interests above our own and promise transparency throughout the entirety of a project. We call this the Credera Difference, and we invite you to hear directly from some of our clients about their experiences working with us.​

​Working across the media and entertainment industry is where we thrive. As a global, boutique consulting firm, we fuse our core values with a wealth of specialized expertise to put our clients at the center of every project, ensuring continuous collaboration that drives long-lasting success.

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Credera’s unique approach means we bring the global perspective, insights, and expertise of a large network to our clients in the media and entertainment space, but with the feel, responsiveness, and dedication you only get from a boutique firm. We help media and entertainment organizations build internal capability, leverage new and emerging technologies, and integrate new tools for audience creation, targeting, and data monetization into their business so they stay ahead of the competition in a rapidly evolving content marketplace.

Tom Osborne​

Director and Australia and New Zealand Market Lead, Credera​

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Our Experts in the Space

We’re available to talk—and here to help. ​

At Credera, we’re only as good as our people, and we bring a highly skilled and diverse set of experts together for the benefit of our clients.​

Nessa Marriott
Nessa Marriott

Senior Vice President of Retail, Media, and TTH (Travel, Transport and Hospitality)


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