The Challenge

Unifying diverse CMS platforms into a cohesive digital strategy.

A leading home repair and maintenance company wanted to unify 30 independently managed brands in different CMS platforms under a cohesive digital strategy. The challenge was to create a seamless customer experience across all brands while integrating them into the Adobe Cloud ecosystem. To improve operational efficiency, enhance customer satisfaction, and be positioned for future growth, the company needed a partner that could provide the technical expertise and strategic guidance required to achieve these ambitious goals.

The Solution

Developing a unified strategy with a phased approach.

Credera’s specialists began with a phased approach, working closely with the client to develop a unified strategy based on a single DXP. The solution involved:

• Building a multi-site, AEM Cloud–based architecture to support the client's many brands

• Redesigning and developing over 25 foundational components

• Restructuring site hierarchy and navigation for improved user experience

• Designing scalable theming for each brand

• Crafting engaging and SEO-friendly copy

• Increasing data reliability and flexibility for brand-specific campaign implementations

• Creating authorable third-party configurations (schedule engine/chat)

• Ensuring data security with brand-specific access controls

• Implementing dynamic media and extensive caching for enhanced performance

• Ensuring accessibility compliance

As an Adobe Platinum Partner, Credera employed accelerated, thoughtful approaches featuring proprietary innovations and industry best practices to bring all the company’s brands into the Adobe Cloud ecosystem:

• Adobe Experience Manager (AEM)

• Adobe Campaign (ACS)

• Adobe Creative Cloud

• Adobe Analytics

• Target

The Results

Realized significant benefits through unified strategy and enhanced performance.

By partnering with Credera, the company realized several significant benefits:

• Increased conversion rate: A/B testing, such as inserting a thin banner on the homepage to advertise a promoted service, led to a double-digit increase in bookings and substantial revenue gains.

• Enhanced campaigns: Improved data reliability and flexibility enabled more effective brand-specific campaign implementations.

• Improved performance: Dynamic media and extensive caching implementations resulted in faster site performance and better user experience.

• Better customer insights: Usability and A/B testing facilitated customer learnings and website optimization.

• Operational efficiency: Unified multiple brands under a single DXP reduced operational costs and streamlined the content creation processes.

• Value capture: Credera’s run & operate services accelerated the capture of value from the client's capital investments in expensive implementations. Our specialists filled the gaps in internal capabilities and returned value.