NSPCC
Enhancing volunteer engagement for NSPCC’s schools programme.
NSPCC engaged Credera to diversify and expand its volunteer base, leading to improved engagement, retention, and brand awareness for the schools programme.
At a Glance
NSPCC needed to diversify and expand its volunteer base for its schools programme. They faced challenges with volunteer diversity, high attrition rates among younger recruits, and low brand awareness. Credera provided solutions focused on local marketing, language, and volunteer sign-off, resulting in improved volunteer engagement, diversity, and retention.
The Challenge
Addressing volunteer attrition and diversity gaps.
NSPCC needed help to diversify and expand its volunteer base its schools programme. The existing volunteer pool was lacking diversity, while younger recruits faced high attrition due to misaligned expectations and long gaps between signing up and volunteering. Additionally, low brand awareness and challenges in reaching rural and deprived urban areas hindered volunteer growth.
The Solution
Optimising volunteer processes through strategic insights.
Credera focused on three key areas – local marketing, language, and volunteer sign-off – conducting workshops to understand the issues and gather stakeholder feedback. Based on our findings, we provided clear, actionable recommendations to improve volunteer engagement, diversity, and retention, ensuring our solutions were aligned with the organisation's needs through ongoing collaboration.
The Results
Improved volunteer diversity and retention.
As a result of our recommendations, NSPCC saw significant improvements in volunteer engagement and retention. The diversified volunteer base better reflected the communities they served, and the alignment of expectations reduced attrition rates among younger recruits. Increased brand awareness and targeted local marketing efforts helped reach rural and deprived urban areas, further expanding the volunteer pool and enhancing the overall impact of the schools programme.
Contact Us
Ready to achieve your vision? We're here to help.
We'd love to start a conversation. Fill out the form and we'll connect you with the right person.
Searching for a new career?
View job openings
