Competitive Targeting Framework: The Tyranny of Too Many Good Ideas

Teams can go for long stretches without fresh, compelling ideas. Conversely, there are seasons where those same teams enter into creative frenzies, generating a multitude of ideas that all seem viable and worthy of investment.

The purpose of this whitepaper is to share our four-phased approach to help organizations who feel paralyzed in their decision-making due to an inundation of great ideas.

Credera’s competitive targeting framework is a market-tested solution with four phases:

1. Strategic Analysis

2. Initial Screening

3. Alignment

4. Prototyping and Testing