Mi Motion
Scaling commerce across APAC with composable technology
Credera partnered with Mi Motion to modernise their B2B commerce experience, delivering a composable platform that increased conversion by 83% and boosted concurrent sessions by 2300% across the Asia-Pacific region.
At a Glance
Mi Motion sought to transform its business-to-business (B2B) commerce capabilities across Asia-Pacific (APAC) markets. Legacy infrastructure hindered ordering efficiency, product discovery, and regional scalability. Credera designed and implemented a composable commerce solution using commercetools, integrated with core business systems. The platform features custom client catalogues, order approvals, bulk ordering functionality, and company-specific pricing. A distinctive parts finder enables customers to quickly identify suitable products. This initiative delivered remarkable outcomes: a 83% conversion increase, boosted concurrent sessions capacity by a factor of 2 4, accelerated delivery timelines, and enhanced customer experience while reducing cost to serve and improving operational responsiveness across Mi Motion's network.
The Challenge
Modernising B2B commerce for regional growth
Mi Motion required a contemporary B2B commerce experience to enhance ordering, discovery, and scalability throughout APAC. Outdated systems generated cloud performance bottlenecks and inadequate product discovery capabilities, restricting flexibility, integration possibilities, and client engagement in critical markets. The organisation needed a robust solution to overcome these limitations and deliver superior customer experiences whilst maintaining operational efficiency across diverse regional requirements.
The Solution
Delivering composable architecture for operational excellence
Credera engineered a composable B2B commerce platform utilising commercetools, seamlessly integrated with Mi Motion's core business systems. The solution incorporates bespoke client catalogues, sophisticated order approval workflows, bulk ordering capabilities, and tailored pricing structures. A standout feature—the innovative parts finder—empowers customers to rapidly identify appropriate products. The new architecture prioritises scalability, speed, and operational efficiency across multiple regions. By adopting composable technology, Mi Motion gained flexibility to adapt quickly to market demands whilst maintaining consistent performance standards throughout their APAC operations.
The Results
Transforming engagement through enhanced digital capabilities
Mi Motion now operates a high-performance, composable commerce platform functioning seamlessly across APAC. This initiative generated exceptional outcomes:
Dramatic conversion growth: 83% increase in conversion rates, significantly boosting revenue opportunities.
Enhanced scalability: Boosted concurrent sessions capability by a factor of 24,[ke1] supporting substantial traffic growth.
Accelerated delivery: Faster time to market for features and improvements.
Improved customer experience: Enhanced agility and responsiveness whilst reducing cost to serve.
Stronger engagement: Faster product discovery and more intuitive ordering processes.
Operational efficiency: Streamlined workflows and better integration across business systems, establishing Mi Motion as a leader in B2B commerce innovation.
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