Latitude Financial Services
Accelerating content agility for a leading financial brand
Credera and Latitude Financial Services partnered to design and implement a cloud-based CMS platform that transformed content delivery, reducing publishing time from 10 days to just 30 minutes while cutting development costs by 30%.
At a Glance
Latitude Financial Services wanted to enhance marketing responsiveness and operational efficiency across their digital portfolio. The company partnered with Credera to deliver a cloud-based content management system (CMS) integration that would empower marketing teams and accelerate content deployment. Through a phased implementation approach, the initiative successfully rolled out across all nine websites within nine weeks, achieving zero downtime. The transformation delivered a 480-fold improvement in publishing velocity, 30% reduction in business-as-usual content development expenses, and significantly enhanced operational flexibility for the organisation.
Industry
Financial servicesThe Challenge
Overcoming static infrastructure limitations
Latitude Financial Services managed nine static websites requiring developer intervention for every content modification. This dependency created substantial delays, with typical updates taking up to 10 days from request to publication. The lengthy process severely constrained marketing agility, preventing timely responses to customer needs and limiting campaign effectiveness during critical periods. The organisation recognised their existing infrastructure hindered business growth and needed a solution to empower marketing teams with direct content control.
The Solution
Building capability through phased cloud transformation
Credera implemented a strategic, phased CMS integration utilising cloud-based architecture to minimise risk whilst accelerating deployment. The new platform enabled content authoring capabilities within weeks, introduced reusable component libraries, and transferred content ownership directly to marketing teams. Credera's approach prioritised rapid capability development, ensuring sustained optimisation and improved speed to market. The solution combined experience design, cloud CMS technology, and engineering excellence to create an agile, scalable content management ecosystem that met Latitude's evolving business requirements.
The Results
Delivering measurable transformation across operations
Latitude Financial Services now operates a unified, high-performance CMS across all digital properties. The initiative delivered exceptional outcomes:
Accelerated publishing speed: Content deployment improved 480-fold, from 10 days to 30 minutes.
Cost efficiency: Achieved 30% savings in business-as-usual content development costs.
Rapid implementation: Complete CMS rollout across nine sites in just nine weeks with zero downtime.
Enhanced agility: Marketing teams gained direct content control, enabling real-time campaign responses.
Operational flexibility: Reusable components and streamlined workflows improved overall efficiency.
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