DomiFi - Home Appliance Financing Company
Transforming the sales experience for a leading home appliance financing provider
The financing company partnered with Credera to create a streamlined web application that improved user satisfaction and sales efficiency.
At a Glance
A home appliance financing provider was hindered by a slow, difficult web application that was confusing for all users. Sales representatives avoided using it during customer meetings, where speed is absolutely critical. Credera partnered with the financing company to reimagine the application as fast, easy to use, and adaptable to different requirements. Sales representatives are now able to generate quotes quickly and easily, transforming how they work with customers.
The Challenge
Transforming a cumbersome sales tool into an efficient customer-engagement platform
The home appliance financing company’s outdated systems’ slow performance and complex navigation actively prevented agents from leveraging digital tools during time-sensitive home visits. Each dealer maintained unique product inventories that required customized transaction flows, yet the rigid architecture could not accommodate these variations.
Representatives also struggled with inflexible processes that consumed valuable consultation time, diverting attention from relationship-building to wrestling with unresponsive technology.
This systemic dysfunction created friction throughout the entire purchasing journey, diminishing both representative productivity and homeowner satisfaction during crucial decision-making moments when competitive advantages matter most.
The Solution
Developing a research-driven design that creates efficiency and trust
Employing Agile methodologies, Credera embedded field personnel directly into iterative development cycles. Continuous stakeholder engagement revealed which functionalities delivered genuine value versus superficial features that could be eliminated.
This intelligence informed the construction of an adaptive interface that supported varied dealer requirements through configurable workflows, and the reimagined architecture empowered agents to concentrate on advisory roles rather than navigating technical obstacles. Enhanced visibility into financing packages strengthened customer relationships through transparent communication.
Credera’s team provided:
Workshop facilitation
Journey mapping
Digital product design
Design systems
App design
The Results
Driving sales efficiency, customer confidence with a seamless user experience
Sales representatives can now leverage a responsive tool that significantly elevates buyer interactions. Representatives can generate comprehensive pricing alternatives in moments, accelerating quote delivery substantially. Clear financial presentation fosters deeper consumer trust, strengthening long-term partnerships.
Quote creation is now 80% faster, the overall quote process is 4 times faster, and nearly 120 engineering hours were saved through design testing.
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