The Challenge

Unifying AI initiatives across agencies

A global marketing and communications group needed a centralized AI solution to unify various AI initiatives across dozens of agencies. This solution had to maintain compliance and governance of generative AI while promoting rapid innovation and enabling teams of differing sizes and technical expertise to adopt and scale AI models quickly.

The Solution

Implementing company-specific OpenAI tool with generative AI and agentic workflows

Credera partnered with the client to build a company-specific AI tool, leveraging team members’ expertise with AWS and front-end technologies to create a web gateway to agentic workflows. Credera designed and deployed a robust, AWS-based solution architecture—including Amazon Bedrock, Elastic Container Service (ECS), Elastic Compute Cloud (EC2), and Simple Storage Service (S3)—to deliver secure, scalable generative AI services. By leveraging agentic workflows, marketing teams can engage conversationally with AI for faster content creation, data insights, and proposal generation.

A unified web gateway ensures consistent governance, security, and brand compliance across agencies while maintaining self-service autonomy. High availability and DevOps best practices are baked in through GitHub Actions and infrastructure-as-code, ensuring seamless deployments and minimal downtime. 

The Results

Revolutionizing marketing and collaboration

The company-specific AI tool has transformed how marketing, creative, and analytics teams across the global network adopt advanced generative AI, enabling rapid innovation and more efficient content production. By providing a unified platform that integrates new models, fosters governance, and streamlines collaboration, a company-specific AI tool delivers consistent user experiences and deeper data-driven insights.