The Challenge

Varying skill levels, lack of collaboration, complicated efforts.

Our client’s Marketo instances were shared among many users, at varying skill levels, across multiple time zones around the world, leading to a disjointed customer experience. 

The Solution

Simplifying operations with new processes.

Our Marketo Engage specialists streamlined operations to speed up deployment and facilitated the adoption of best practices. We:

• Simplified campaigns and shortened deployments via customized checklists and quality control procedures

• Created a high-touch experience to help individual client users adopt the new processes and uniformly use Marketo best practices

• Made it easy for client users to upgrade old campaigns to new branding standards through best practice improvements

The Results

Improving quality, productivity, and SLA adherence.

Thanks to the changes our team made to the client’s marketing campaign processes, the client has seen:

• Increased deployment speed of high-priority demand-generation activities

• Enhanced marketing initiatives through improved quality and productivity

• Improved SLA adherence thanks to bolstered support for global team members