Enhancing digital capabilities through a website redesign.
Credera partnered with Red Lobster to design and implement a custom ecommerce platform.
At a Glance
Red Lobster is the largest seafood restaurant chain in North America with over 700 locations across the United States and Canada. Red Lobster generates in excess of $2.4 billion in revenue annually across their in-restaurant and ecommerce channels. They wanted to increase revenue through enhanced digital capabilities, so they engaged Credera for a website redesign.
Improving digital customer engagement.
Red Lobster wanted to increase revenue through enhanced digital capabilities so they engaged Credera to build a new online ordering user interface for RedLobster.com, refresh their mobile application, and integrate with a new loyalty provider to enhance their rewards program.
Designing a mobile-first online ordering interface.
Credera designed and implemented a highly intuitive, mobile-first online ordering interface within RedLobster.com, increasing overall site traffic and optimizing key ordering flows. Credera integrated the new RedLobster.com front-end solution with multiple back-end technologies to streamline customer accounts, perform order fulfillment, and improve menu interaction.
Additionally, Credera integrated RedLobster.com with a third-party loyalty solution to enable customers to earn points and redeem rewards for orders placed on RedLobster.com
Credera also refreshed the My Red Lobster Rewards mobile application to improve online ordering conversion, loyalty capabilities, and app usability.
Refreshed RedLobster.com and improved loyalty program.
Increased online ordering revenue
Online ordering sales grew by 20% year-over-year as a result of a growth in number of orders (up 18%) and average order value (up 3%) once the new ordering interface was released.
Enabled data-driven customizations
By replacing a rigid legacy front-end, Red Lobster is now positioned to continue enhancing their online ordering capabilities by using site analytics to make data-driven decisions on additional functionality and features to drive online ordering on RedLobster.com.
Streamlined loyalty program
By adding loyalty features to RedLobster.com and streamlining the user experience across platforms, Red Lobster customers can now seamlessly engage with the My Red Lobster Rewards program from a browser or the mobile app.