Reimagining the home buyers' journey.
Credera helped Highland Home reimagine their website catering to home buyers’ needs and showcase Highland’s commitment to quality and customer satisfaction.
At a Glance
Highland Homes, one of the leading single-family homebuilders in the United States, builds over 1,800 homes a year in Austin, Dallas-Fort Worth, Houston, and San Antonio, Texas. Dedicated to providing the best possible homebuilding and home-buying experience, Highland Homes has received consistently high rankings by J.D. Power and Associates, making the top 20 in “The Builder 100 List” and winning the 2011, 2012, and 2013 People’s Choice Builder of the Year. Highland Homes engaged Credera to reimagine their website, catering to home buyers’ needs and showcasing their commitment to quality and customer satisfaction. Credera designed and developed a highly functional, mobile-friendly website—increasing time spent on the website from four minutes to seven minutes.
Improving website design and customer satisfaction.
Highland Homes wanted to create a website that showcased their commitment to quality and customer satisfaction. Highland Homes engaged Credera to design and build an improved website and create an effective marketing tool, rich with user experience design utilizing the latest technology.
Creating a mobile-friendly website.
Credera determined the new website needed to be mobile friendly, image-rich, modern, and effectively showcase Highland Homes’ quality and unique story. Over the course of the redesign process Credera:
Integrated website with internal applications to pull in listing details, pricing, and other pertinent content, and focus on wording, titles, headers, and URLs.
Selected photographer for website images.
Trained Highland Homes’ IT team on how to maintain the website’s code and trained their business team on how to use and maintain WordPress.
Customer-centric, highly functional website.
Highland Homes now has a beautiful and highly functional website that caters to home buyers’ needs and effectively showcases Highland Homes’ commitment to quality and customer satisfaction.
The website is image-rich, mobile friendly, connects home buyers with community and home information, and provides Highland Homes the opportunity to capture prospective buyer information on each page.
Increased time spent on highlandhomes.com from four minutes to seven minutes.
Elevated organic website search ranking dramatically.
Improved website navigation and content search.
Provided an effective tool for lead generation, email marketing, and content management.