Assess current state and chart a clear path forward.
At each stage in building a marketing transformation strategy, we can help you comprehensively assess your current state, prioritize solutions, and develop a clear path to success.
Customer Journey Mapping
Identify your current-state customer journeys and any points of friction, then design a seamless, future-state customer experience to drive your marketing strategy forward.
Agile Use Case Development
Prioritize new use cases to activate based on expected value delivery, data/technology readiness, and content availability. Revamp the people and process aspects to enable the prioritized use cases and deliver a continuously improving customer experience.
Identify gaps and challenges in the technology, data, content, and operating model supporting your current marketing capabilities, and develop a strategic transformation roadmap to chart the path forward and deliver an enhanced customer experience.
Platform Vendor Selection
Whether a quick comparison, a more formal selection process, or a technical proof of concept, determine the best platform(s) for marketing capabilities by executing an impartial assessment of leading vendors against a tailored set of requirements.
Agile Organizational Design & Change Management
Design the future state operating framework and manage the transformation from channel-siloed, campaign-driven marketing teams to data-driven, always-on, agile marketing teams.