Innovation in Recession: How to Use Ideation and Acquisition to Rise Above Economic Uncertainty

April 6, 2020 Cameron Weinert

Uncertainty in the market due to COVID-19 and the impending recession has led companies to look at their business in a short-term view to ensure longevity. In fact, 72% of executives tend to focus on cost reduction during a recession. However, we believe the 50% of surveyed executives focusing on innovation such as market share […]

6 Things to Remember When Bringing a Product to Market

May 2, 2019 Rachel West

As many as 95% of new consumer products fail, according to Harvard Business School professor Clayton Christensen. Given the odds stacked against success, product owners should do everything they can to maximize the potential for a successful product release. Below are six things we’ve learned based on our experience working with companies on product design, development, and release.  […]