Credera’s MarTech Reference Architecture Part 2: Consent Management & Data Privacy

July 28, 2020 Phillip Jones

The process of data-driven marketing is built on a foundation of secure data, adhering to all relevant privacy and compliance considerations by obtaining customer consent and respecting customer preferences. As we kick off our overview of Credera’s MarTech Reference Architecture, we will start by reviewing this foundational piece of the MarTech puzzle: consent management and […]

Credera’s MarTech Reference Architecture Part 1: An Overview of How It Works

July 14, 2020 Chris Griswold

Technology exists to optimize and automate complex or manual tasks, and the business of marketing is no doubt, complex. For marketers, this is where marketing technology, or “MarTech,” comes in. MarTech is the set of tools needed to activate customer data and content to enable more personalized and meaningful customer experiences at scale. However, if […]

Optimizing Your Marketing ROI: Investing with Confidence in Uncertain Times

June 16, 2020 Grace Lee

As of late, uncertainty seems to be the only variable we can count on as COVID-19 reshapes expectations, norms and spending patterns. As we all make adjustments in our personal and professional lives, businesses likewise must adapt in order to survive. In a time when the terms “uncertain times” and “new normal” have become deeply […]

How Do You Stack Up? 5 Signs You Need a MarTech Check-Up

June 11, 2020 Drew Allen

Today’s consumers demand relevant, timely experiences across all interactions with a brand. As such, marketers must be prepared to engage customers with the right content from the right channel in a timely manner. If you are a marketer in 2020, this assertion, and the statistics below, should not surprise you: Personalization can reduce acquisition costs by as much as 50% and increase marketing […]

Running Your Own Marketing Analytics Workbench

May 20, 2020 Vikalp Jain

Marketing analytics is the science of collecting, measuring, and analyzing raw data in order to draw meaningful insights. These insights are critical to organizations because they enable continuous optimizations, resulting in higher productivity and ultimately higher marketing return on investment (MROI). Many organizations leverage outside agencies to run their digital marketing campaigns, and these agencies […]

Marketing Through the Pandemic

May 13, 2020 Kyle Wahlquist

The coronavirus has wreaked havoc on the market and on our pre-existing marketing strategies, but we wanted to take a few minutes to share some marketing insights with you, which may help you plan your business during the COVID-19 pandemic. COVID-19 Impacts to Marketing Budgets With the COVID-19 pandemic, many marketers are seeing and expecting […]

Find the Best Headless CMS: Factors to Consider

May 6, 2020 Hannah Walsh

Headless content management systems (CMS) are quickly rising in popularity due to their flexibility and reasonable pricing. A headless CMS provides content management capabilities without dictating the front-end technologies or visual presentation layers. Instead, a headless CMS defines the information architecture and exposes content via REST APIs to be leveraged across digital channels. A headless […]

Intelligent Content Part 5: How to Optimize Your Content Process

April 22, 2020 Andi Schuster

This is the fifth article in a series devoted to taking a closer look at the pillars for intelligent content activation: alignment, intelligence, technology, and process. This article will discuss the process pillar, exploring common challenges and potential opportunities throughout the content lifecycle. In the previous articles of this intelligent content series, we discussed approaches […]

Intelligent Content Part 4: Implementing the Right Technology

April 17, 2020 Phillip Jones

This is the fourth article in a series devoted to taking a closer look at the pillars for Intelligent Content activation: alignment, intelligence, technology, and process. This article will break down the technology pillar, exploring the systems needed to deliver content to an audience. Implementing a content management system (CMS) or customer experience management (CEM) solution is key […]

Intelligent Content Part 3: How to Structure Your Content

April 8, 2020 Laura Hunter

This is the third article in a series devoted to taking a closer look at the pillars for intelligent content activation: alignment, intelligence, technology, and process. This article will break down the intelligence pillar, exploring the structure and semantics that allow content to be adaptable, agile, and accurate. In the first article in this series, […]