Credera’s MarTech Reference Architecture Part 2: Consent Management & Data Privacy

July 28, 2020 Phillip Jones

The process of data-driven marketing is built on a foundation of secure data, adhering to all relevant privacy and compliance considerations by obtaining customer consent and respecting customer preferences. As we kick off our overview of Credera’s MarTech Reference Architecture, we will start by reviewing this foundational piece of the MarTech puzzle: consent management and […]

Credera’s MarTech Reference Architecture Part 1: An Overview of How It Works

July 14, 2020 Chris Griswold

Technology exists to optimize and automate complex or manual tasks, and the business of marketing is no doubt, complex. For marketers, this is where marketing technology, or “MarTech,” comes in. MarTech is the set of tools needed to activate customer data and content to enable more personalized and meaningful customer experiences at scale. However, if […]

Optimizing Your Marketing ROI: Investing with Confidence in Uncertain Times

June 16, 2020 Grace Lee

As of late, uncertainty seems to be the only variable we can count on as COVID-19 reshapes expectations, norms and spending patterns. As we all make adjustments in our personal and professional lives, businesses likewise must adapt in order to survive. In a time when the terms “uncertain times” and “new normal” have become deeply […]

How Do You Stack Up? 5 Signs You Need a MarTech Check-Up

June 11, 2020 Drew Allen

Today’s consumers demand relevant, timely experiences across all interactions with a brand. As such, marketers must be prepared to engage customers with the right content from the right channel in a timely manner. If you are a marketer in 2020, this assertion, and the statistics below, should not surprise you: Personalization can reduce acquisition costs by as much as 50% and increase marketing […]

Running Your Own Marketing Analytics Workbench

May 20, 2020 Vikalp Jain

Marketing analytics is the science of collecting, measuring, and analyzing raw data in order to draw meaningful insights. These insights are critical to organizations because they enable continuous optimizations, resulting in higher productivity and ultimately higher marketing return on investment (MROI). Many organizations leverage outside agencies to run their digital marketing campaigns, and these agencies […]

Martech Today Discusses Bridging the Gap Between IT and Marketing with Credera’s Phil Lockhart

April 5, 2019 Morgan Eseke

In today’s digital era, IT and marketing executives must learn to collaborate more than ever. Yet, the rapid rise of digital and mobile technologies does not erase the fact that marketing and technology executives often come from two very different worlds. Cross-team collaboration always brings its unique challenges, but research shows that the divide between […]

Marketing With Memes

February 11, 2019 Evan Westermann

Memes as modern marketing? I know what you’re probably thinking, but just hear me out. Since marketing agencies and corporations first began promoting products, advertisements have evolved alongside the technology available at the time, as well as the culture and general attitude of the given society. Take for example American advertisements circa 1940; corporations drew […]

6 Questions to Modernize Your Marketing Tools in 2018

January 22, 2018 Gabe Knapp

The job of chief marketing officers (CMOs) and marketers gets more complex with every new year. Over the last five years, the marketing tools landscape has gotten continuously more cluttered, growing from approximately 150 logos in 2011 to approximately 3,500 in 2016. That’s more than 20 times the growth in just five years! Meanwhile, the […]

IT, Marketing, and Digital Leaders Say Relational Trust and Leadership are the Most Important Factors

May 1, 2015 Justin Bell

Last week I had a great opportunity to spend the afternoon with about 40 CIOs, CMOs, and Digital leaders at a Strategic Forum event that allows us to all share our experiences, learn from each other, and develop new relationships with our executive peers.  The topic for the day was how IT, Marketing, and Digital can work together […]

Grab Customers With The “Buzz” of Texting [Infographic]

December 18, 2012

Interested in learning more? Check out James Skidmore’s recent blog – Connecting to a Younger Generation… And It’s Not Facebook.  He explores the reasons companies should engage via text, how to select an SMS provider, how to best connect via text, and tips for etiquette friendly texts. Credera’s Management Consulting practice is hear to help. […]