Strategy for Prioritizing the Next 100 Days

May 15, 2020 Gail Stout Perry

Undoubtably, these are unusual times. For most companies and individuals, the situation we now face with the COVID-19 pandemic is unlike anything seen in history, and the anticipated economic “hangover” is still an unknown. In a recent Statista article, leading economists estimate that even in the best-case scenario, global GDP loss because of the pandemic […]

How DTC Is Disrupting Health Care

May 1, 2020 Peter Yobo

The health care industry is beyond ready for disruption. In fact, it’s already in the beginning stages of a rapid and monumental shift. DTC and the Future of Health Care Picture this: A notification on your phone wakes you up, giving you the exact combination of vitamins to take that morning. This combination is specific […]

Checklist: Are You Ready for a Design Sprint?

April 28, 2020 Rushmi Stauffer

Design Sprints are powerful tools, especially when stakes are high; they are excellent vehicles for answering specific “what ifs” and producing tangible next steps. But, there’s far more to a successful sprint than gathering supplies, aligning schedules, and preparing each activity. You also need to make sure that you have the right project infrastructure (purpose, […]

The Power of Prioritization

April 7, 2020 Jake Carter

Earlier this week I did an interview for a second-year MBA student researching the challenges companies face when it comes to innovation. I argued that companies tend to see similar challenges (see my article on avoiding common innovation pitfalls)—and one of the most common is deciding which potential new innovations to pursue. More than a […]

Innovation in Recession: How to Use Ideation and Acquisition to Rise Above Economic Uncertainty

April 6, 2020 Cameron Weinert

Uncertainty in the market due to COVID-19 and the impending recession has led companies to look at their business in a short-term view to ensure longevity. In fact, 72% of executives tend to focus on cost reduction during a recession. However, we believe the 50% of surveyed executives focusing on innovation such as market share […]

Six Disruptive Technologies COVID-19 May Accelerate

March 20, 2020 Jake Carter

The spread of COVID-19 has created a new normal, at least temporarily. Businesses shuttering physical locations and sending staff and customers home has altered the daily patterns of millions in an effort to slow the spread of the virus. While the crisis is urgent and serious, the silver lining of the drastic actions being taken […]

A Culture of Innovation: Innovative Opportunities

March 12, 2020 Ally White

A culture conducive to innovation is not only good for a company’s bottom line, but also something that leaders and employees value in the workplace, shares Harvard Business Review. It’s easy to say you’re an innovative organization, but it’s another to demonstrate it for the world to see. Our culture of innovation at Credera is […]

Market Sizing: How to Address the Fog of Innovation

March 10, 2020 Cameron Weinert

Innovation can provide companies with the opportunity to create new products, and sometimes those new products even create new markets. This blank canvas provides excitement but also some anxiety around a crucial question: Is there even a market for this innovation opportunity? This question and those like it can cause innovation initiatives to stay in […]

A Culture of Innovation at Credera: Innovative Learning

March 5, 2020 Ally White

A culture conducive to innovation is not only good for a company’s bottom line, but also something that leaders and employees value in the workplace, according to the Harvard Business Review. It’s easy to say you’re an innovative organization, but it’s another to demonstrate it for the world to see. At Credera, our culture of […]

Understanding the Difference Between Minimum Viable Product, Proof of Concept, and Prototype

November 25, 2019 Josh Hamit

Many organizations interchangeably use the phrases “prototype,” “proof of concept,” and “minimum viable product.” For organizations renewing focus on innovation, this type of ambiguous language often leads to ambiguous goals—resulting in missed expectations and under-delivery. To avoid these pitfalls, we’ve found it helpful to use the following definitions for prototype, proof of concept, and minimum […]