How COVID-19 Changed the Fitness Industry: Recommendations to React, Respond, and Plan

July 2, 2020 Dana Smith

The global fitness industry is a competitive and populated market generating more than $80 billion per year in revenue. Boutique fitness brands compose upwards of 40% of the market and are growing at exponential rates. Boutique customers pay twice as much per month as consumers of big gyms such as Planet Fitness and Crunch. In […]

Post-COVID-19 Strategy: Accelerate into the Future

June 15, 2020 Gail Stout Perry

There’s no doubt about it, the last few months have brought on unprecedented changes on a global scale. What did we even talk about before COVID-19? Rarely are we faced with such a monumental issue that the entire world has to put their best minds together to solve a communal problem. While we have never […]

A Framework For Response to Economic Shock and Uncertainty

April 23, 2020 Christopher Tung

On March 11, 2020, the World Health Organization declared the novel coronavirus (COVID-19) a pandemic. In response, governments restricted large social gatherings, closed non-essential business locations, and advised individuals to stay home. This sudden change in business operations and human behavior jolted the economy to a bleak reversal of its steady, bullish market. Though intuitive […]

Life at Credera: Growth is Not a Strategy, it’s an Outcome

November 8, 2016 Rob Borrego

Credera never set out to be the biggest consulting firm. We simply wanted to be the best in the spaces we play (i.e., our focus areas). Our goal has always been to build a healthy, profitable and well managed consulting firm. Over time we have worked diligently on organizational health and excellence, and as a […]