5 Brainstorming Tips for the “Uncreative” 

December 18, 2019 Conner Gregory

Have you ever caught yourself saying, “I wish I had thought of that!” or, “Am I just not creative enough?” Perhaps you’re asking the wrong questions. The question isn’t who’s creative and who’s not; the question to ask is: Why are you convinced you’re not creative? Every person has the unique capacity to present creative new […]

Strategy & Operations: Helping Companies Drive Strong Business Performance

October 2, 2018 Kevin Erickson

At Credera our competitive advantage is our people, our values, and our experience—sound familiar? We often joke about how consultants (ourselves included) love to talk about strategy without clearly explaining what strategy actually means to us. Here’s the thing: Once you get past the buzzwords and the 200-page PowerPoint decks, strategy is just the answer […]

Retail Isn’t Dead

February 8, 2018 Justin Bell

A retail ’apocalypse’ is not currently underway, but a rapid evolution of the retail industry is certainly happening. The velocity of change, abetted by disruptive omnichannel retailers such as Amazon, has yielded dire financial impacts on retail stocks in 2017, leaving many of these retailers unable to service crushing debt loads and forcing bankruptcy and […]

Director of eCommerce – Leadership Responsibilities

December 21, 2017 Justin Bell

I first published this post back in 2010 because I had several clients ask who (what role) typically owns eCommerce, what organization they report to and what some of their key responsibilities are. Eight years later, much of the original post still holds true, but I’ve updated it with a few things that have changed. […]

Credera Announces Strategic Partnership With Kibo

September 21, 2017 Morgan Eseke

Dallas – Sept. 21, 2017 – Credera and Kibo have agreed to a partnership to deliver industry-leading omnichannel commerce solutions to retailers and branded manufacturers. With product solutions including ecommerce, Real-Time Individualization™, distributed order management, and Mobile Point of Commerce, Kibo’s modular, cloud-based platform enables users to achieve optimal performance of business-to-consumer (B2C) and business-to-business (B2B) commerce through […]

How to Implement Machine Learning in Your Apps

February 28, 2017 Andrea Curo

Machine learning (ML) has never been easier to pick up, yet developers and companies are still reluctant to adopt it. There is a belief that only Big Data scientists with doctorates and top-tier mathematic skills could understand how to use machine learning, which is not the case at all. If you can make a REST […]

Credera, Broadleaf Commerce & Rackspace Present at NRF Retail’s Big Show

January 4, 2017 Morgan Eseke

Credera will be presenting alongside Broadleaf Commerce at the National Retail Federation’s Annual Convention & EXPO, known as “Retail’s BIG Show.” The three-day event held annually at the Jacob K. Javits Convention Center in New York offers unparalleled education and networking for retailers. During Retail’s BIG Show, Credera Vice President Jason Goth will co-present alongside […]

Credera Announces Partnership with OrderCloud.io to Solve Complex Commerce Needs for Their Customers

November 16, 2016 Morgan Eseke

OrderCloud.io’s eCommerce API, built by Four51, allows Credera to begin developing complex commerce solutions utilizing the OrderCloud.io API immediately DALLAS, TEXAS: Credera, a management consulting, technology solutions and user experience firm, announced today their partnership with OrderCloud.io to offer complex, B2B eCommerce development capabilities available immediately. Credera’s partnership with OrderCloud.io will allow them to expand […]

Credera’s Longstanding Client, Pep Boys to be Showcased at eTail West for Outstanding Mobile Strategy

February 17, 2016 Morgan Eseke

DALLAS (02/15/2016) — The Pep Boys – Manny, Moe & Jack (NYSE: PBY), the nation’s leading automotive aftermarket service and retail chain, and multi-year Credera client, will be showcased at eTail West for their innovative mobile strategy. Chris Vitale, Vice President, Digital Operations and eCommerce, and Amanda Kendrick, Director of eCommerce, will kick off the […]

Driving Traffic and Generating Revenue – Tips From Credera’s Digital Practice

February 3, 2016 Justin Bell

Nobody likes traffic.  Unless, of course, you run an eCommerce business.  Then, traffic is one of the keys to your success and the more of it you can generate through organic channels the better. There are a lot of tips and tricks to increasing online traffic and I’ll cover some of them below, but the […]