4 Ways Businesses Must Change to Serve the New Post-COVID-19 Customer

April 15, 2020 Andrew Warden

Although many of the seeming constants of our current environment are changing, we are still in the age of the customer, as Forrester put it in 2011. But that customer is changing and changing rapidly. They’ve already experienced significant disruption in their buying power with consumer spending down 25% since the beginning of March as […]

Retail Isn’t Dead

February 8, 2018 Justin Bell

A retail ’apocalypse’ is not currently underway, but a rapid evolution of the retail industry is certainly happening. The velocity of change, abetted by disruptive omnichannel retailers such as Amazon, has yielded dire financial impacts on retail stocks in 2017, leaving many of these retailers unable to service crushing debt loads and forcing bankruptcy and […]

Digital Organizational Design

January 19, 2018 Justin Bell

Digital is on the agenda of most companies across industries. In our work with clients on their digital transformation, we’re often asked to help with a couple key questions: Who should own digital? What is the best organizational model for digital and how it interacts with other parts of the business? We have identified five […]

CMO Magazine Highlights Chili’s A+ Digital Guest Experience

June 23, 2016 Morgan Eseke

In a recent CMO.com exclusive interview Chili’s SVP and CMO, Krista Gibson, discusses how Chili’s is utilizing technology to create a best-in-class guest experience. Tech savvy and food-conscious millennials increasingly represent a significant population of casual dining consumers. Chili’s is laser focused on providing these guests an excellent, personalized and relevant digital experience. Credera is […]

Ready for Digital Transformation?

January 27, 2016 Justin Bell

In a recent article, MIT’s Jeanne Ross pointed out two factors that enable a company to achieve digital transformation: They treat data as an asset They build a platform so that data can be used as an asset She defined platform as “It’s the technology, the data, the people and the processes that hardwire some capability […]

Creating a Digital Culture & Organization

November 11, 2015 Justin Bell

I wrote recently about our Digital Maturity Model to assess where you are today and identify opportunities to improve your digital maturity.  The key concept is that it takes more than an investment in the latest technology trends to be a Digital Leader, it also requires strong digital leadership, a culture that embraces digital opportunities and the talent to […]

IT, Marketing, and Digital Leaders Say Relational Trust and Leadership are the Most Important Factors

May 1, 2015 Justin Bell

Last week I had a great opportunity to spend the afternoon with about 40 CIOs, CMOs, and Digital leaders at a Strategic Forum event that allows us to all share our experiences, learn from each other, and develop new relationships with our executive peers.  The topic for the day was how IT, Marketing, and Digital can work together […]

Smart Leaders Initiate Positive Change

March 7, 2012 Kyle Wahlquist

When the going gets tough, the tough get smart. Smart leaders initiate positive change. In 2010 the economy had been sluggish for over two years and GameStop (the largest retailer of used gaming media) planned to grow its market share. However, the prevailing industry-wide perception that the PC gaming industry had been on a steady […]