Credera Opens New Chicago Office

November 12, 2019 Sarah Bruner

Credera, a digital consulting firm focused on innovation, transformation, and efficiency, has announced the opening of a new office in Chicago to support client growth. Credera is part of the Omnicom Precision Marketing Group (OPMG). “Credera’s new Chicago office is launching at a key time of growth for the firm,” says Justin Bell, President & […]

The Unique Value that Research Brings to User Experience

November 8, 2019 Jake Carter

User experience (UX) research refers to the techniques, practices, and methodologies design teams use to deeply understand end users – their needs, wants, behaviors, and attitudes. User research is critical. When conducted upfront, UX research prevents teams from wasting time and resources building something, only to find out too late that it did not meet […]

Credera’s Innovation Process

November 7, 2019 Jake Carter

Design projects can often be a messy journey – chaotic and unpredictable without proper structure, but with the right support, a linear process with consistent, focused insights. In this document, “Credera’s Innovation Process,” our team explains our four-step innovation process to move companies from highly ambiguous need-awareness to defined solutions. Identify – Where should we […]

Vincent Yates Joins Credera as Chief Data Scientist and Partner

November 6, 2019 Sarah Barber

Credera, a full-service management and technology consulting firm, is pleased to announce the addition of Vincent Yates to Credera’s leadership team as the firm’s chief data scientist and partner in the Dallas office. At Credera, Vincent will focus on data science and strategy. “We are really excited to welcome Vincent Yates to Credera as our […]

How Should You Organize Your Innovation Team?

November 1, 2019 Jake Carter

Struggling with how to structure your organization for innovation? 79 percent of surveyed executives claim that innovation is among their top three business initiatives – but many organizations find themselves spinning their wheels because they don’t know how to organize for repeatable innovation. In our experience working with a wide range of industries, we’ve found that […]

Credera Broadens Geographic Reach with New York City Office

October 24, 2019 Sarah Bruner

Credera, a full-service management consulting, user experience, and technology solutions firm, has announced the launch of a new office in New York City to support its growing list of clients. Credera is part of the Omnicom Precision Marketing Group (OPMG). “Opening a Credera office in New York City is an important part of our overall […]

Idea Overload? 8 Questions to Assess Potential Innovations

October 23, 2019 Jake Carter

Organizational innovation requires far more than coming up with new, creative ideas. The hardest part is often evaluating those new, creative ideas to predict which are most likely to be successful. Unfortunately, many companies do not have a process or method to review potential innovations; as a result, they risk either missing the highest potential […]

The Credera Innovation Maturity Model

October 22, 2019 Jake Carter

Innovation is hard. Repeated innovation is even harder. Success depends on a staggering number of factors (is there a real need? will users adopt the new innovation? will they pay?). Just as important as these external market considerations are the internal factors that determine how well an organization can realistically capture value from innovation. How […]

3 Tips to Help Leaders Communicate Through Change

September 6, 2019 Laura Hunter

“The leader’s mood and behaviors drive the moods and behaviors of everyone else. A cranky and ruthless boss creates a toxic organization filled with negative under-achievers who ignore opportunities; an inspirational, inclusive leader spawns acolytes for whom any challenge is surmountable.” –Primal Leadership: The Hidden Driver of Great Performance Business leaders continuously face challenges, but among the […]

Looking to the Future: A Q&A With Credera’s New CEO Justin Bell

August 5, 2019 Sarah Bruner

Credera announced that Justin Bell was promoted to CEO on Aug. 1, 2019. We sat down with Justin to talk about his new role as CEO, his vision for Credera, and experiences that shaped his journey along the way. As someone who has been with Credera for over 15 years, what makes this place unique […]