From the Shelves of Credera: Chapter 1

January 13, 2020 Sarah Barber

Books have the power to grow, entertain, challenge, and inspire you. With that in mind, we decided to ask different leaders at Credera, “What are you reading?” In this chapter, we’re highlighting a few leaders from Credera’s Open Technology Solutions practice. We’ve asked them to share not only their current reads, but also the books […]

Jen Koide Joins Credera as a Partner in New Chicago Office

December 13, 2019 Sarah Barber

Credera, a full-service management and technology consulting firm, is pleased to announce the addition of Jen Koide to Credera’s leadership team and Management Consulting practice as a partner in the Chicago office. At Credera, Jen will focus on leading the Chicago geo as well as helping Credera to scale and grow overall. “We are really […]

Credera Opens New Chicago Office

November 12, 2019 Sarah Bruner

Credera, a digital consulting firm focused on innovation, transformation, and efficiency, has announced the opening of a new office in Chicago to support client growth. Credera is part of the Omnicom Precision Marketing Group (OPMG). “Credera’s new Chicago office is launching at a key time of growth for the firm,” says Justin Bell, President & […]

The Unique Value that Research Brings to User Experience

November 8, 2019 Jake Carter

User experience (UX) research refers to the techniques, practices, and methodologies design teams use to deeply understand end users – their needs, wants, behaviors, and attitudes. User research is critical. When conducted upfront, UX research prevents teams from wasting time and resources building something, only to find out too late that it did not meet […]

Credera’s Innovation Process

November 7, 2019 Jake Carter

Design projects can often be a messy journey – chaotic and unpredictable without proper structure, but with the right support, a linear process with consistent, focused insights. In this document, “Credera’s Innovation Process,” our team explains our four-step innovation process to move companies from highly ambiguous need-awareness to defined solutions. Identify – Where should we […]

Vincent Yates Joins Credera as Chief Data Scientist and Partner

November 6, 2019 Sarah Barber

Credera, a full-service management and technology consulting firm, is pleased to announce the addition of Vincent Yates to Credera’s leadership team as the firm’s chief data scientist and partner in the Dallas office. At Credera, Vincent will focus on data science and strategy. “We are really excited to welcome Vincent Yates to Credera as our […]

How Should You Organize Your Innovation Team?

November 1, 2019 Jake Carter

Struggling with how to structure your organization for innovation? 79 percent of surveyed executives claim that innovation is among their top three business initiatives – but many organizations find themselves spinning their wheels because they don’t know how to organize for repeatable innovation. In our experience working with a wide range of industries, we’ve found that […]

Credera Broadens Geographic Reach with New York City Office

October 24, 2019 Sarah Bruner

Credera, a full-service management consulting, user experience, and technology solutions firm, has announced the launch of a new office in New York City to support its growing list of clients. Credera is part of the Omnicom Precision Marketing Group (OPMG). “Opening a Credera office in New York City is an important part of our overall […]

Idea Overload? 8 Questions to Assess Potential Innovations

October 23, 2019 Jake Carter

Organizational innovation requires far more than coming up with new, creative ideas. The hardest part is often evaluating those new, creative ideas to predict which are most likely to be successful. Unfortunately, many companies do not have a process or method to review potential innovations; as a result, they risk either missing the highest potential […]

The Credera Innovation Maturity Model

October 22, 2019 Jake Carter

Innovation is hard. Repeated innovation is even harder. Success depends on a staggering number of factors (is there a real need? will users adopt the new innovation? will they pay?). Just as important as these external market considerations are the internal factors that determine how well an organization can realistically capture value from innovation. How […]