Creating Better User Experiences for Your Mobile App

June 3, 2020 Aaron Wolin

When you hear the words user experience (UX), what comes to mind?    The look and feel?    Navigation and user flows?    Branding, icons, and other graphics?  Animations and transitions?  Each of these components are needed to craft the best UX for better and therefore memorable and meaningful interactions. Let’s take a closer look at what technology, design, and analytical considerations are important for creating an engaging experience.  Make User Interactions Meaningful […]

Leverage XR to Drive Value in Sales and Marketing

May 22, 2020 Caleb Fung

Extended reality (XR) is an exciting technology that is rapidly evolving. It encapsulates the spectrum from virtual reality (VR) to augmented reality (AR) and can be implemented across a diverse set of business verticals to improve customer retention, collaboration across geographies, and provide engaging data visualizations. Despite its versatility and potential, XR is still a […]

Running Your Own Marketing Analytics Workbench

May 20, 2020 Vikalp Jain

Marketing analytics is the science of collecting, measuring, and analyzing raw data in order to draw meaningful insights. These insights are critical to organizations because they enable continuous optimizations, resulting in higher productivity and ultimately higher marketing return on investment (MROI). Many organizations leverage outside agencies to run their digital marketing campaigns, and these agencies […]

Data Visualization: Move From Spreadsheets to Dashboards With These Four Tips

May 18, 2020 Kyler Starks

According to Harvard Business Review, the ability to create smart data visualizations to enhance data analytics has changed from a “nice-to-have skill” to a “must-have skill for all managers.” As a result, many businesses are undertaking the effort to replace their traditional reporting environments with data visualization tools like Power BI or Tableau. Like any […]

A Tale of Enterprise DevOps Evolution: Taking a Step Back to Move Forward

May 15, 2020 Simon Saugier

DevOps, it seems, has finally taken root in enterprises. Studies show that companies are adopting the principles and practices of DevOps and are seeing significant improvement in technology delivery and company performance. At Credera, we are big proponents of DevOps, and we love to see this uptick in adoption. But sometimes we see clients stumble […]

Women’s Foodservice Forum (WFF) Partners With Credera

May 12, 2020 Nickoria Johnson

Women’s Foodservice Forum (WFF) is a prominent research, advocacy, and leadership development organization dedicated to accelerating the advancement of women throughout the food industry. WFF initially engaged Credera to create a new digital portal to provide its members and partners with limitless connection and development opportunities. This portal would equip WFF to leverage digital content […]

Data May Be the New Oil, But Few Know How to Refine It: Data Strategy Series Part 1

May 11, 2020 Jason Goth

No one argues about the value of data in this new century. Both people and machines are generating enormous amounts of data. In 2016 an IBM Watson analysis estimated we were creating 2.5 quintillion bytes of data every single day; said differently, 90% of all the data in the world was created in the last two days! […]

Find the Best Headless CMS: Factors to Consider

May 6, 2020 Hannah Walsh

Headless content management systems (CMS) are quickly rising in popularity due to their flexibility and reasonable pricing. A headless CMS provides content management capabilities without dictating the front-end technologies or visual presentation layers. Instead, a headless CMS defines the information architecture and exposes content via REST APIs to be leveraged across digital channels. A headless […]

8 Critical Considerations for Developing a Successful Mobile Strategy

May 1, 2020 Fernando Berrios

A good mobile strategy isn’t just for large businesses or retail anymore. Over 75% of Americans own a smart phone, with an incredible 96% ownership in the 18 to 29 demographic. More people are transitioning to using their mobile devices for their internet usage, with 53.3% of internet traffic and 50.1% of all internet time spent on a mobile device. This data suggests that soon […]

Enterprise Governance in Azure Part 5: Security in Azure

April 28, 2020 Adrian Romo

This is the fifth and final article of a five-part series focused on enterprise governance in Microsoft Azure. In parts one, two, and three, we discussed the four levels of management in the Azure Enterprise Portal, the guiding principles behind dividing resources into resource groups and/or subscriptions, cloud cost management, managing identities through Azure Active […]