Creating Better User Experiences for Your Mobile App

June 3, 2020 Aaron Wolin

When you hear the words user experience (UX), what comes to mind?    The look and feel?    Navigation and user flows?    Branding, icons, and other graphics?  Animations and transitions?  Each of these components are needed to craft the best UX for better and therefore memorable and meaningful interactions. Let’s take a closer look at what technology, design, and analytical considerations are important for creating an engaging experience.  Make User Interactions Meaningful […]

Running Your Own Marketing Analytics Workbench

May 20, 2020 Vikalp Jain

Marketing analytics is the science of collecting, measuring, and analyzing raw data in order to draw meaningful insights. These insights are critical to organizations because they enable continuous optimizations, resulting in higher productivity and ultimately higher marketing return on investment (MROI). Many organizations leverage outside agencies to run their digital marketing campaigns, and these agencies […]

A Tale of Enterprise DevOps Evolution: Taking a Step Back to Move Forward

May 15, 2020 Simon Saugier

DevOps, it seems, has finally taken root in enterprises. Studies show that companies are adopting the principles and practices of DevOps and are seeing significant improvement in technology delivery and company performance. At Credera, we are big proponents of DevOps, and we love to see this uptick in adoption. But sometimes we see clients stumble […]

Marketing Through the Pandemic

May 13, 2020 Kyle Wahlquist

The coronavirus has wreaked havoc on the market and on our pre-existing marketing strategies, but we wanted to take a few minutes to share some marketing insights with you, which may help you plan your business during the COVID-19 pandemic. COVID-19 Impacts to Marketing Budgets With the COVID-19 pandemic, many marketers are seeing and expecting […]

Data May Be the New Oil, But Few Know How to Refine It: Data Strategy Series Part 1

May 11, 2020 Jason Goth

No one argues about the value of data in this new century. Both people and machines are generating enormous amounts of data. In 2016 an IBM Watson analysis estimated we were creating 2.5 quintillion bytes of data every single day; said differently, 90% of all the data in the world was created in the last two days! […]

Find the Best Headless CMS: Factors to Consider

May 6, 2020 Hannah Walsh

Headless content management systems (CMS) are quickly rising in popularity due to their flexibility and reasonable pricing. A headless CMS provides content management capabilities without dictating the front-end technologies or visual presentation layers. Instead, a headless CMS defines the information architecture and exposes content via REST APIs to be leveraged across digital channels. A headless […]

8 Critical Considerations for Developing a Successful Mobile Strategy

May 1, 2020 Fernando Berrios

A good mobile strategy isn’t just for large businesses or retail anymore. Over 75% of Americans own a smart phone, with an incredible 96% ownership in the 18 to 29 demographic. More people are transitioning to using their mobile devices for their internet usage, with 53.3% of internet traffic and 50.1% of all internet time spent on a mobile device. This data suggests that soon […]

Restaurants in the Age of COVID-19: How to Accelerate Curbside & Delivery

April 9, 2020 Justin Wilson

COVID-19 has changed how Americans are shopping and dining. As of April 2020, half of the U.S. population has been asked to self-quarantine to combat the spread of COVID-19. This social distancing has produced a new surge in curbside and delivery services with pressure on grocers, big box, and online retail to comply with municipal […]

EmployBridge’s Digital Staffing Response to COVID-19

April 2, 2020 Rick Gipson

EmployBridge is the largest industrial staffing company in the U.S. They have over 400 branches, place over 400,000 associates annually, and have helped over 12,000 companies with their hiring needs. They also are the backbone to several of the nation’s leading workforce experts: ResourceMFG, ProLogistix, Select, ProDrivers, RemX, Remedy and Westaff. EmployBridge first engaged Credera […]

If Low-Code Platforms Aren’t the Answer, What Is?

February 28, 2020 Jason Goth

Previously, I wrote this post explaining I didn’t buy the hype around low-code platforms. I also promised I’d provide some better alternatives. Starting With “Why?” The first thing I need to clarify before discussing alternatives is “the why.” That is, if I’m going to propose an alternative to low-code platforms, it needs to address the […]